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Business and marketing meet design

06/03/2010 by Pim Jonkman

Yesterday I had an interesting discussion in the Tipii in Amersfoort. I learned from one of the people attached to the Marketing & Design conference at VODW this April, that a lot of businesses are looking for answers to integrate design in their management process. The attention for design as a business instrument is rising both from a perspective of marketing as from the perspective of business.

Our experience over the last 12 years and our research program of the last two years has proved to be helpful in these situations. Over ten projects have already been finished successfully for international companies like Philips and Autobar as well as for national companies like Gazelle and Batavus.

They experience that our services help to unravel the mystery of product and service identity. Creating a result that fits both the brand as the context.

Innerbrand delivers insight, effectiveness and efficiency! Expect us to be as the conference and at PechaKucha!

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