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Interesting Reading

01/02/2010 by admin

Brand Personality Impressions

Brands have a lot of similarity with human character. Lot’s of research indicates this relation. The better the relation, the better the brand preference.
This research finds an elementary difference. Starting off with the difference between the Big-5 of Human character definitions and the Big-5 of brand characteristics.

Read Brand Personality Impressions, Aaker (2005)

Preference for Curvature

Interesting story about design in relation to rapid judgements.

Read Humans prefer curved visual objects (2006)

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