Visual brand language is the visual communication of brand values and identity through design. By means of the right combination of design elements; such as form, dimensions, materials, composition and colors, an unique product expression is developed. When the experience of the product expression is similar to the brand experience, a product contributes to the relation between brand and consumer.
In this perspective, brands should be seen as a promise to its customers. By their unique expressions (design languages), products have become vehicles of communication for brand promises and subsequently consumer self-expression. Visual brand language is communicating that unique brand promise through the appearance of products.